About this class
This class teaches students to use the latest Generative AI models in creative fields. Through demos and hands-on exercises, students will learn to create text, audio, video, and graphics using AI tools and effective prompt engineering techniques. The course also covers fundamental concepts in AI ethics, safety, regulation, and law.
This course is designed for creatives, including writers, musicians, filmmakers, and visual artists, who are eager to integrate AI into their work. It is also suitable for educators and professionals looking to enhance their understanding of AI's role in creative industries.
For dedicated classes, this course can be run as a 1-day, 2-day, or 3-day class. NOTE: Depending on the duration of the requested class, we may not have time to cover all topics or complete all the labs listed in the outline. For a 1-day class, the labs will be converted to instructor demos.
What you'll be able to do
- Foundations of Artificial intelligence for Creatives
- Fundamentals of Prompt Engineering
- Fundamentals of Visual Prompt Engineering
- Generative AI for Audio
- Generative AI for Video
- Combining Generative & Traditional Design
- Ethical Considerations and the Future of AI in
- Combining Generative & Traditional Design
- Ethical Considerations and the Future of AI in
Course outline
Module 1Foundations of Artificial intelligence for Creatives
- What is intelligence, AI, Generative AI?
- Types of Generative AI Models with Demos
- Prompts, Seeds, Parameters
- Model Capabilities and Limitations
- Integrating Generative AI into Design Workflows
Module 2Fundamentals of Prompt Engineering
- Introduction to Prompt Engineering
- How to create effective prompts
- Understanding Zero- Shot, Few - Shot, and Chain- of - Thought techniques
- Tips for designing and optimizing prompts
- Using prompts for alt text, captions, and accessibility
- Lab – Creating sample copy
Module 3Fundamentals of Visual Prompt Engineering
- Understanding prompt structure and syntax
- Adding specificity and detail to prompts
- Using modifiers and parameters (like art styles and aspect ratios)
- Refining prompts iteratively
- Exploring tools and platforms for image generation (such as Midjourney, Imagen,
- Stable Diffusion)
- Promoting diversity and inclusion in human imagery
- Lab – Ideating with GenAI Imagery
Module 4Generative AI for Audio
- Introduction to text - to - audio and audio- to - audio AI
- Exploring platforms and tools (like Murf, Elevenlabs, etc.)
- Techniques for generating audio prompts (voice styles, emotions, music)
- Using AI for sound design and audio mixing
- Lab – Creating sample voice- overs
Module 5Generative AI for Video
- Generating videos, lip syncing, and removing backgrounds
- Using frame interpolation, color grading, and stylization
- Exploring platforms and tools (like Runway, Murf, etc.)
- Techniques for generating video prompts
- Adding captions, audio descriptions, and other accessibility features
- Lab – Mock - Up advertisements with Audio and Video
Module 6Combining Generative & Traditional Design
- Combining AI - generated content with traditional design elements
- Using brand guidelines with GenAI
- Improving workflow efficiency with AI
- Lab – Integrating traditional design elements with GenAI content
Module 7Ethical Considerations and the Future of AI in
- Design
- Labelling AI - generated content
- Addressing bias and representation in AI models
- The impact of AI on the design industry and job market
- Responsible use of AI in creative fields
- Lab – Design Projects Showcase
- Lab – Mock - Up advertisements with Audio and Video
Module 6Combining Generative & Traditional Design
- Combining AI - generated content with traditional design elements
- Using brand guidelines with GenAI
- Improving workflow efficiency with AI
- Lab – Integrating traditional design elements with GenAI content
Module 7Ethical Considerations and the Future of AI in
- Design
- Labelling AI - generated content
- Addressing bias and representation in AI models
- The impact of AI on the design industry and job market
- Responsible use of AI in creative fields
- Lab – Design Projects Showcase
- C
- Foundations of AI for Creatives
- Course ISI -1 601 I nstructor - led, Hands - on/Demo
Download the full outline (PDF)
Run this for a team
Private cohorts run on your dates, at your site or online, with the labs pointed at your environment. Above about four people it usually costs less than buying seats.
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