About this class
The ability to identify and respond to changing trends is a hallmark of a successful business. Whether those trends are related to customers and sales, or to regulatory and industry standards, businesses are wise to keep track of the variables that can affect the bottom line. In today's business landscape, data comes from numerous sources and in diverse forms. By leveraging data science concepts and technologies, businesses can mold all of that raw data into information that facilitates decisions to improve and expand the success of the business.
This 3.5 hour course is designed for business leaders and decision makers, including C-level executives, project managers, HR leaders, Marketing and Sales leaders, and technical sales consultants, who want to increase their knowledge of and familiarity with concepts surrounding data science. Other individuals who want to know more about basic data science concepts are also candidates for this course.
Agenda 1 – Data Science Fundamentals What is Data Science? Types of Data The Data Science Lifecycle
2 – Data Science Implementation Data Acquisition and Preparation Data Modeling and Visualization Data Science Roles
3 – The Impact of Data Science Benefits of Data Science Challenges of Data Science Business Use Cases for Data Science
What you'll be able to do
- The ability to identify and respond to changing trends is a hallmark of a successful
- industry standards, businesses are wise to keep track of the variables that can affect the
- bottom line. In today's business landscape, data comes from numerous sources and in
- diverse forms. By leveraging data science concepts and technologies, businesses can
- and the
- success of the business .
- This course is primarily designed for business professionals and leaders who are
- interested in growing the business by leveraging the power of data science. Other
- individuals who wish to explore basic data science concepts may also benefit from taking
- this course.
- Explain the fundamentals of data science.
- Identify functions of data science for business.
- other digital devices used in an enterprise setting .
- Module 1: Data Science Fundamentals
- Topic A: What Is Data Science?
- Data Science
- The Elements of Data Science
- Data Teams
- Data Analytics - Descriptive Analytics
- Types of Descriptive Analytics - Diagnostic Analytics
- Types of Diagnostic Analytics - Predictive Analytics
- Types of Predictive Analytics
- Prescriptive Analytics
- Types of Prescriptive Analytics
- Statistical Analysis Concepts
- Related Concepts and Technologies
- Pulling It All Together
- Discussing Data Science and Related Technologies
- Identifying Data Science Opportunities from a Dataset (Optional)
- Topic B: Types of Data
- Big Data - Structured, Unstructured, and Semi - Structured Data
- Open and Proprietary Data
- Data Sources
- Data Repositories
- Discussing Types of Data Used in Data Science Projects
- Topic C: The Data Science Lifecycle
- Lifecycle Stages
- Problem Identification
- Data Collection
- Preprocessing
- Exploratory Data Analysis
- Modeling
- Model Deployment
- Communication of Results
- Module 2: Functions of Data Science in Business
- Topic A: Improve Customer Experience
- Customer Experience - Personalized CX
- Sentiment Analysis - Recommender Systems
- Self - Service Support
- Chatbots and Virtual Assistants
- Improving Customer Experience
- Topic B: Improve Marketing Efforts
- Audience Segmentation
- Targeted Advertising
- Campaign Optimization
- Marketing Measurement Analysis
- Improving Marketing Efforts
- Topic C: Optimize Organizational and Transactional Security
- Fraud Detection
- Minimization of Loan Defaults
- Reduction of Intellectual Property Theft
- Risk Identification and Mitigation
- Cybersecurity Considerations
- Optimizing Organizational and Transactional Security
- Topic D: Enhance Operational Practices
- System or Component Failure
- Sales Forecasting
- Dynamic Pricing
- Customer Churn
- Talent Acquisition
- Transportation and Logistics
- Enhancing Operational Practices
- Module 3: Implementing Business Requirements for Data
- Science
- Topic A: Develop a Data - Centric Organization -
- What Is a Data- Centric Organization?
- Challenges Associated with Building a Data- Centric Organization
- Organizational Preparation
- Team Preparation
- Discussing the Development of Data - Centric Organizations
- Topic B: Develop an Implementation Strategy
- Selection of Business Cases for Implementation
- Implementation Investments
- Data Collection Considerations
- Data Preparation Considerations
- Modeling and Deployment Considerations
- Results Communication Considerations
- Developing an Implementation Strategy
- Topic C: Identify Impact of Data Science on Business
- Effects on Overall Business Operations
- Effects on Business Processes and Practices
- Data Issues
- AI - Related Risks
- Discussing the Impact of Data Science on Business
- Topic D: Identify Governance Measures
- Ethical Considerations
- Legal and Regulatory Considerations, Frameworks, and Guidelines
- Discussing Governance Measures
Course outline
Data S c ience for Business Professionals DSBIZ Course ISI - 1579 3 .5 hours Instructor - led At Course Completion The ability to identify and respond to changing trends is a hallmark of a successful industry standards, businesses are wise to keep track of the variables that can affect the bottom line. In today's business landscape, data comes from numerous sources and in diverse forms. By leveraging data science concepts and technologies, businesses can and the success of the business . This course is primarily designed for business professionals and leaders who are interested in growing the business by leveraging the power of data science. Other individuals who wish to explore basic data science concepts may also benefit from taking this course. Prerequisites To ensure your success with this course, you should have basic knowledge of business processes, general business concepts, and relevant data that helps to solve business problems or achieve business goals. You should also have a basic understanding of info Course Objectives Explain the fundamentals of data science. Identify functions of data science for business. other digital devices used in an enterprise setting . Module 1: Data Science Fundamentals Topic A: What Is Data Science? Data Science The Elements of Data Science Data Teams Data Analytics - Descriptive Analytics Types of Descriptive Analytics - Diagnostic Analytics Types of Diagnostic Analytics - Predictive Analytics Types of Predictive Analytics Prescriptive Analytics Types of Prescriptive Analytics Statistical Analysis Concepts Related Concepts and Technologies Pulling It All Together Discussing Data Science and Related Technologies Identifying Data Science Opportunities from a Dataset (Optional) Topic B: Types of Data Big Data - Structured, Unstructured, and Semi - Structured Data Open and Proprietary Data Data Sources Data Repositories Discussing Types of Data Used in Data Science Projects Topic C: The Data Science Lifecycle Lifecycle Stages Problem Identification Data Collection Preprocessing Exploratory Data Analysis Modeling Model Deployment Communication of Results Module 2: Functions of Data Science in Business Topic A: Improve Customer Experience Customer Experience - Personalized CX Sentiment Analysis - Recommender Systems Self - Service Support Chatbots and Virtual Assistants Improving Customer Experience Topic B: Improve Marketing Efforts Audience Segmentation Targeted Advertising Campaign Optimization Marketing Measurement Analysis Improving Marketing Efforts Topic C: Optimize Organizational and Transactional Security Fraud Detection Minimization of Loan Defaults Reduction of Intellectual Property Theft Risk Identification and Mitigation Cybersecurity Considerations Optimizing Organizational and Transactional Security Topic D: Enhance Operational Practices System or Component Failure Sales Forecasting Dynamic Pricing Customer Churn Talent Acquisition Transportation and Logistics Enhancing Operational Practices Module 3: Implementing Business Requirements for Data Science Topic A: Develop a Data - Centric Organization - What Is a Data- Centric Organization? Challenges Associated with Building a Data- Centric Organization Organizational Preparation Team Preparation Discussing the Development of Data - Centric Organizations Topic B: Develop an Implementation Strategy Selection of Business Cases for Implementation Implementation Investments Data Collection Considerations Data Preparation Considerations Modeling and Deployment Considerations Results Communication Considerations Developing an Implementation Strategy Topic C: Identify Impact of Data Science on Business Effects on Overall Business Operations Effects on Business Processes and Practices Data Issues AI - Related Risks Discussing the Impact of Data Science on Business Topic D: Identify Governance Measures Ethical Considerations Legal and Regulatory Considerations, Frameworks, and Guidelines Discussing Governance Measures
Download the full outline (PDF)
Before you attend
To ensure your success with this course, you should have basic knowledge of business processes, general business concepts, and relevant data that helps to solve business problems or achieve business goals. You should also have a basic understanding of info
Run this for a team
Private cohorts run on your dates, at your site or online, with the labs pointed at your environment. Above about four people it usually costs less than buying seats.
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