Foundations of GENAI for Creative Professionals ISI-1601
- 1 day
- 0 upcoming dates
- $1,695 per seat
About this class
This class teaches students to use the latest Generative AI models in creative fields. Through demos and hands-on exercises, students will learn to create text, audio, video, and graphics using AI tools and effective prompt engineering techniques. The course also covers fundamental concepts in AI ethics, safety, regulation, and law.
This course is designed for creatives, including writers, musicians, filmmakers, and visual artists, who are eager to integrate AI into their work. It is also suitable for educators and professionals looking to enhance their understanding of AI's role in creative industries.
For dedicated classes, this course can be run as a 1-day, 2-day, or 3-day class. NOTE: Depending on the duration of the requested class, we may not have time to cover all topics or complete all the labs listed in the outline. For a 1-day class, the labs will be converted to instructor demos.
What you'll be able to do
- Understand the basics of artificial intelligence and its applications
- Explore the various types of generative AI models
- Learn to create compelling text using advanced AI tools
- Generate high-quality audio content through AI techniques
- Produce dynamic video sequences with the assistance of AI
- Design graphics utilizing AI capabilities
- Explore the art of prompt engineering for effective AI interaction
- Experiment with different prompts, seeds, and parameters
- Evaluate the capabilities and limitations of AI models
- Integrate generative AI into existing creative workflows
- Apply ethical considerations when using AI in projects
- Stay informed about the latest developments in AI safety, regulation, and law
Course outline
Module 1Foundations of Artificial intelligence for Creatives
- What is intelligence, AI, Generative AI?
- Types of Generative AI Models with Demos
- Prompts, Seeds, Parameters
- Model Capabilities and Limitations
- Integrating Generative AI into Design Workflows
Module 2Fundamentals of Prompt Engineering
- Introduction to Prompt Engineering
- How to create effective prompts
- Understanding Zero-Shot, Few-Shot, and Chain-of-Thought techniques
- Tips for designing and optimizing prompts
- Using prompts for alt text, captions, and accessibility
- Lab – Creating sample copy
Module 3Fundamentals of Visual Prompt Engineering
- Understanding prompt structure and syntax
- Adding specificity and detail to prompts
- Using modifiers and parameters (like art styles and aspect ratios)
- Refining prompts iteratively
- Exploring tools and platforms for image generation (such as Midjourney, Imagen,
- Stable Diffusion)
- Promoting diversity and inclusion in human imagery
- Lab – Ideating with GenAI Imagery
Module 4Generative AI for Audio
- Introduction to text-to-audio and audio-to-audio AI
- Exploring platforms and tools (like Murf, Elevenlabs, etc.)
- Techniques for generating audio prompts (voice styles, emotions, music)
- Using AI for sound design and audio mixing
- Lab – Creating sample voice-overs
Module 5Generative AI for Video
- Generating videos, lip syncing, and removing backgrounds
- Using frame interpolation, color grading, and stylization
- Exploring platforms and tools (like Runway, Murf, etc.)
- Techniques for generating video prompts
- Adding captions, audio descriptions, and other accessibility features
- Lab – Mock-Up advertisements with Audio and Video
Module 6Combining Generative & Traditional Design
- Combining AI-generated content with traditional design elements
- Using brand guidelines with GenAI
- Improving workflow efficiency with AI
- Lab – Integrating traditional design elements with GenAI content
Module 7Ethical Considerations and the Future of AI in Design
- Labelling AI-generated content
- Addressing bias and representation in AI models
- The impact of AI on the design industry and job market
- Responsible use of AI in creative fields
- Lab – Design Projects Showcase
Download the full outline (PDF)
Run this for a team
Private cohorts run on your dates, at your site or online, with the labs pointed at your environment. Above about four people it usually costs less than buying seats.
More ai classes
Accelerated Delivery Using AI
Accelerated Delivery using AI teaches you to leverage AI tools to boost productivity.
- 3 days
- $1,350 per seat
Advanced Prompt Engineering & Evaluation
Go beyond basic prompting to master advanced techniques for enterprise AI deployment.
- $1,895 per seat
Agentic AI & Workflow Orchestration
Through labs and a capstone project, students will develop a complete agent proof-of-concept.
- $1,895 per seat